Name of the company : Fédération régionale des cuma de l’Ouest

Type of organisation :Professional agricultural organization

Field of activity : Agricultural

Location : Pacé | France

What are the main commitments of your company?

Environmental sustainability, social responsibility, Innovation, Machinery

Name of the company : Fédération régionale des cuma de l’Ouest

Type of organisation :Professional agricultural organization

Field of activity : Agricultural

Location : Pacé | France

What are the main commitments of your company?

Environmental sustainability, social responsibility, Innovation, Machinery

Short Description of the company / lighthouse farm :

A CUMA (Cooperative for the Use of Agricultural Equipment) is a local agricultural organization where farmers pool their resources, including equipment, labor, and workshops.

The Regional Federation of CUMAs of the West (FRcuma Ouest) brings together and supports five federations across 14 departments (Brittany, Pays de la Loire, and Normandy) to promote, support, and develop the cooperative model serving agricultural enterprises for nearly 80 years.

FRcuma Ouest also coordinates and participates in Research & Development projects at national, regional, and European levels to foster innovation and adapt agricultural practices to current challenges.

Any accomodation offered :

Not mentioned but this internship includes access to a company vehicle and the possibility of remote work.

Internship description (the tasks, responsibilities, benefits) :

Within a team of 12 people, under the supervision of a project manager and supported by the communications manager, you will be responsible for:

Analysis, Consistency, Identification, and Impact Measurement

Identifying our communication needs: behavioral analysis of our target audience (CUMA managers).
Assessing the communication tools and practices used by the federations within the CUMA Ouest network (both external and internal communication).
Conducting a comparative study with other organizations (Benchmarking).
Developing proposals to strengthen our communication strategy in the West.
Supporting teams in implementing these strategic choices.

Methods

To successfully complete your tasks, you will need to:

Conduct Surveys:

→ Field surveys with CUMA managers to identify the needs of our target audience.

→ Surveys with employees involved in communication within the network to assess communication tools and practices.

Evaluation:

→ Analyze results and assess our practices based on identified needs (effectiveness of our tools).

→ Digital, print, and press communication evaluation.

→ Comparative study to identify innovative and inspiring practices (Benchmarking).

Strategic Consulting:

→ Develop recommendations to strengthen our communication strategy.

→ Identify key performance indicators (KPIs) for tracking progress.

→ Propose improvements to communication tools and methods.

Duration of the internship :

6 months

Period :

From April 2025

Application deadline :

15 March 2025

Salary :

4,35/hour

Weekly Workin hours :

35 hours

The intern must have a valid driver’s license.

Fédération régionale des Cuma de l'Ouest

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