WHAT DO WE NEED?

We’re looking for a brand cultivator, a storyteller, and a strategist all rolled into one. Someone who doesn’t just market, but grows movements, turning fresh ideas into campaigns that bring a smile (like a perfectly crispy sweet potato fry) and maybe even raise the odd eyebrow.

This role is for you if you know how to make a brand unforgettable. You love getting your hands dirty in data, but you also have a creative flair that makes consumers not just notice but love what we do.

You’re equal parts visionary and executor, ready to scale Strong Roots from a household favourite to a global powerhouse. If you’re hungry for a challenge and ready to dig in—let’s talk. 💪🌱❄

WHO ARE WE?

Though still under 10 years old, Strong Roots has already achieved impressive success. We’re stocked in all the major retailers across Ireland and the UK, loved by our loyal consumers, and have gained valuable listings in the US (our fastest growing market). Our products are in freezer aisles across France, Australia, and several other countries, and we’ve now entered the food service sector in Ireland and the UK!

We’re a proud member of the B Corp community, so we’re committed to our “Good Made Easy” promise by delivering delicious, frozen plant-based food designed for busy lives. With the full acquisition by McCain Foods in April last year, we’re now poised to accelerate our growth and scale globally. While we continue to operate independently, we benefit from the support of one of the world’s largest food brands. Nice!

As a multi-award-winning FMCG company, we’re at a global scale-up stage, aiming to increase sales by 10x over the next 5 years; you’ll be part of an epic adventure.

The Strong Roots Gang includes 60 people from 11 nationalities across three locations (Dublin HQ, London, New York), with over half of our team identifying as female, including at both management and senior leadership levels. We’re committed to diversity in all forms (visible and invisible) and are an equal opportunities employer. Let us know how we can support your application and employment experience.

And that B Corp status we mentioned? It’s a testament to how we care for our people and always work to help you thrive and feel at home here.

WHAT WILL YOU BE DOING?

This full-time, permanent role can be based out of either our Dublin or London office and requires attendance at the office 2 days per week.

As a member of our Senior Leadership Team (reporting directly to our Managing Director), you’ll interact with senior internal and external stakeholders and you’ll be required to travel internationally on a semi-regular basis.

You’ll make a positive impact across our entire business by:

Strategy & Planning

Developing a clear Marketing strategy that brings Strong Roots’ brand purpose to life through communications, innovation, and creative execution.

Leading the team to create annual strategic plans to drive our portfolio forward and ensure alignment across the business.

Driving breakthrough initiatives to achieve profitable growth.

Profitable Portfolio Management & Deployment

Analysing data and research to provide clear insights and strategic recommendations for the business.

Managing annual marketing budgets and ensuring effective execution.

Driving cost efficiency and optimizing agency and cost structures.

Using consumer insights to inform brand health and future plans.

Challenging portfolio plans to maximize growth in line with brand and business objectives.

Prioritising the marketing mix and resource allocation to achieve key goals.

Price & Promotion

Setting strategic frameworks for pricing and trade promotion to align with growth plans.

Collaborating with sales teams to make decisions that drive growth in key areas.

Communication

Creating integrated communication plans that align with brand equity and business objectives, influencing consumer behaviour.

Supporting regional teams to ensure consistent global messaging.

Providing feedback to ensure creative work meets business and brand goals.

Innovation Strategy

Defining long-term innovation strategy alongside the VP of Innovation and SLT.

Advising on regional innovation priorities and ensuring investments are aligned with business goals.

Monitoring innovation projects and ensuring optimal in-market performance.

People Management & Development

Coaching and developing direct reports and regional marketing teams, supporting them in their initiatives.

Allocating resources based on brand and business priorities.

Promoting engagement and professional development within the team.

HOW WILL YOU STAND OUT FROM THE CROWD?

That’s easy! It’s because you have:

10+ years of marketing experience (with at least 5 in a leadership role), ideally in FMCG or a high-growth consumer brand.

A proven track record of building and scaling brands globally, turning awareness into loyalty and love.

A sharp strategic mind—you can see the big picture but know how to roll up your sleeves and make things happen.

A data-driven approach to decision-making, balanced with creativity and a strong instinct for what makes consumers tick.

Experience leading and inspiring teams—you know how to develop talent, foster collaboration, and drive results.

The ability to manage budgets effectively while maximizing impact (because great marketing doesn’t have to cost the earth).

A passion for sustainability and plant-based food—you believe in our mission and know how to tell our story in a way that excites and engages.

We take our culture VERY seriously (but not ourselves, or life in general).

You’ll contribute positively to it because it’s clear to everyone you’ve worked with that you’re an exemplar of our WINNING BEHAVIOURS:

We're GOOD PEOPLE: Sound people being solid team-mates.

Doing GOOD WORK: Winning performance driving lasting growth.

FOR GOOD: Conscious behaviour ensuring positive impact.

WHAT ARE WE OFFERING?

We get it: you’ve worked hard to make yourself a valuable asset and we’re ready to treat you as such, while also bringing your career to the next level.

You’ll receive a competitive package which includes both annual and long-term incentive plans and a range of benefits that includes 23 days’ annual leave, matched pension contribution, €£1,000 Wellness Wonga, €£1,000 contribution to private health insurance, 12 weeks full maternity pay, 2 weeks paid paternity leave, matched charity donations, and more (“Like what?”, you ask? How about a paid half-day every Friday in June, July, and August!?).

On top of all that, you’ll be part of something big that’s going to get a lot bigger, FAST.

Still reading? Feeling excited? Good! You might be the perfect fit.

Let’s do this, together. 💪🌱❄

STRONG ROOTS

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