The Senior Marketing Executive will be tasked with the development and delivery of local market insights through an outstanding and uncommon customer experience. Key responsibilities within Customer Experience Marketing include local engagement with customers, bringing forward the trends, opportunities, initiatives and targeted local marketing promotions, and creative, impactful communication.
He/she will be ambitious, proactive, challenging and want to embrace and deliver change. They will have an ability to have real category insight, be curious about markets and consumers, demonstrate passion for taste, food and beverages and therefore produce uncommon presentations that have commercial relevance along with innovative ideas that create an experience.
Good presentation skills and being comfortable when presenting to customers is a prerequisite.
His or her key roles are:
• To drive local engagement with customers with powerful storytelling, compelling ideas, and meaningful ways to connect
• Provide market analysis and the generation of insights on markets, new potential customers, brands, food and beverage products and flavors and associated recommendations for the business
• To support pro-active and reactive customer-driven projects in a way that significantly increases the chances of generating and/or winning business opportunities
• To be a strategic partner for China by bringing forward local insights, trends and identifying opportunities, and relevant initiatives
• To deliver creative and impactful communication (internally and externally), support marketing communication and event management when needed (exhibitions, conferences, food safaris, communication planning etc.)
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
