Do you know what’s better than just hearing about bold, disruptive marketing strategies? Defining them.
We’re looking for an experienced and visionary Vice President Marketing (f/m/x) to lead our global marketing efforts. As the strategic leader behind Formo’s brand, you’ll drive the company’s marketing direction, shape consumer perceptions, and position us as an industry leader in the sustainable food revolution.
This isn’t just marketing - it’s a moo-vement. And we’re looking for a game-changer to lead it.
Your Role & Responsibilities
Strategic Leadership
Define & Own the Global Marketing Strategy: Develop and execute a bold, data-driven marketing strategy that strengthens Formo’s position as a market leader.
Shape Brand Identity & Positioning: Elevate Formo’s brand presence through compelling storytelling, omnichannel campaigns, and innovative marketing initiatives.
Ensure Alignment with Business Objectives: Collaborate with senior leadership, product teams, and sales to ensure marketing efforts drive measurable business impact.
Team Leadership & Growth
Build and Scale a High-Performing Team: Lead, mentor, and inspire a world-class marketing team, fostering a culture of creativity, accountability, and continuous improvement.
Cross-functional Collaboration: Work closely with product, sales, and R&D teams to ensure a cohesive go-to-market strategy that delivers both brand awareness and commercial success.
Campaign Execution & Market Expansion
Develop & Execute High-Impact Marketing Campaigns: Lead large-scale, multi-channel marketing efforts, ensuring maximum reach, engagement, and ROI.
Drive Thought Leadership & PR: Position Formo as an industry pioneer by shaping narratives that resonate with key audiences, from consumers to investors.
Leverage Partnerships & Influencers: Cultivate strategic relationships with media, industry leaders, and brand ambassadors to amplify Formo’s reach and credibility.
Data-Driven Growth & Performance Optimization
Harness Data & Insights: Utilize analytics and market intelligence to continuously refine strategies, improve engagement, and maximize marketing ROI.
Optimize Digital & Traditional Channels: Oversee performance marketing, content strategy, and brand-building efforts to ensure efficiency and effectiveness across all channels.
Seasoned experience in marketing leadership roles, with a proven track record of driving growth in high-impact, fast-paced environments.
Experience in food, FMCG, or food tech-driven industries.
Proven expertise in brand building, digital marketing, PR, and performance marketing, with a deep understanding of consumer engagement strategies.
Strong leadership and team-building skills, with the ability to inspire and develop a high-performing marketing organization.
A visionary thinker with a data-driven mindset, balancing creativity with analytical rigor to drive meaningful results.
Fluency in German and English is required.
