VP / Director of Retail Sales — Remote (U.S.)
Department: Sales | Reports To: CEO
Industry: Consumer Packaged Goods (CPG) | Category: Plant-Based Foods
Ready to lead the charge on retail growth for one of the fastest-growing plant-based brands in the country? Let’s talk.
We’re on the lookout for a VP of Sales who’s equal parts strategist, relationship-builder, and retail powerhouse. If you're someone who gets fired up by distribution wins, thrives in a fast-moving environment, and knows how to lead both people and performance—this role is calling your name.
As our retail sales leader, you’ll be the architect of our national retail strategy—guiding the big picture while still staying close to the action. You’ll manage top-tier accounts (think Walmart, Whole Foods, and beyond), partner with a killer network of brokers, and play a central role in driving our category growth across natural, grocery, and mass channels.
What You’ll Do
📈 Lead the retail sales strategy across natural, grocery, and mass channels—driving growth and innovation
🤝 Own high-level relationships with key customers like Walmart and Whole Foods, and lead impactful business reviews
🧠 Manage, mentor, and motivate our network of brokers—ensuring alignment, execution, and accountability
🛒 Conduct field visits, run broker check-ins, and support flawless in-store activation
🎤 Train brokers to be brand champions—armed with the right story, messaging, and promotional tools
📊 Develop customer-specific strategies, troubleshoot retail challenges, and unlock new opportunities
🤝 Collaborate across Marketing, Ops, Finance, and Innovation to bring cross-functional plans to life
💸 Own promotional planning, trade spend strategy, and ROI analysis
🎯 Represent the brand at key trade shows, retail meetings, and category reviews with confidence and charisma
What You Bring
✨ 8–12 years of experience in CPG retail sales, with 4+ years in a leadership role, within plant-based food categories
✨ A proven track record of growing top-tier accounts and managing broker networks
✨ Deep understanding of the retail sales journey—from first pitch to full-shelf takeover
✨ Experience building national sales strategies and setting measurable goals for broker partners
✨ Strong analytical skills—you live for data, forecasting, and making smart trade decisions
✨ Natural leadership presence, with the ability to inspire teams and build trust across functions
Why You’ll Love It Here
Because we’re more than just a plant-based food brand—we’re a team of doers, dreamers, and go-getters who believe in making food better for people and the planet. Here, your work matters. You’ll have a seat at the leadership table, real influence, and the chance to build something meaningful.
