The HPC business seeks a creative and talented Content Creator to join our Marketing team. The ideal candidate will be responsible for producing high-quality, engaging content across various platforms to enhance our brand presence and drive audience engagement. The role will require close collaboration with the HPC Segment Leaders and Strategic Marketing & Communication Manager.
The HPC business has demonstrated category-leading, sales and market share growth which is expected to continue across its core enzyme businesses. Additionally, new sustainable and innovation-focused technologies are expected to be launched within the HPC portfolio within the next 1-3 years that will drive substantial future growth for the business.
The HPC business seeks a creative and talented Content Creator to join our Marketing team. The ideal candidate will be responsible for producing high-quality, engaging content across various platforms to enhance our brand presence and drive audience engagement. The role will require close collaboration with the HPC Segment Leaders and Strategic Marketing & Communication Manager.
Responsibilities:
Content Development
- Collaborate with the marketing team to execute content strategies that align with business goals.
- Create compelling and original content for social media, websites, and other digital platforms, based on the overall HPC communication strategy
- Stay updated on industry trends and competitor activities to ensure content remains relevant and competitive.
- Use insights to tailor content that resonates with target demographics
- Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting
- Co-develop and execute content strategies for social media, email marketing, and website updates.
Content Production & Digital Asset Management
- Oversee the design and production of visually appealing graphics, videos, and other multimedia content.
- Edit video and photo footage to create engaging content that aligns with brand standards and storytelling goals.
- Manage and oversee consistent use of branding guidelines throughout digital assets.
- Maintain and organize marketing materials and creative assets. Establish and enforce asset management guidelines, ensuring proper naming, tagging, and organization for comprehensive creative reporting.
- Create and maintain a detailed inventory of all digital assets, including images, videos, and documents
- Create and update visually, existing assets, such as products sheets and product lists.
- Train team members on best practices for asset management and usage
SEO, Analytics and Community Engagement
- Implement SEO best practices to ensure content is optimized for search engines and drives organic traffic.
- Track content performance using analytics tools and provide regular reports on key metrics and plan for improvement.
- Conduct keyword research to identify high-impact keywords and phrases
- Monitor and respond to audience interactions, fostering a strong online community.
- Coordinate paid LinkedIn campaigns and monitor social media.
- Create and manage online events, webinars, and live streams to engage with the community
Qualifications:
Educational Background:
- Minimal, bachelor’s degree in marketing, communications, journalism, or a related field
Professional Experience:
- 5 years’ experience in marketing and/or communication
- Proven experience as a Content Creator or similar role, with a strong portfolio of published content, will be considered an asset
- Proven success in storytelling to implement narratives that resonate with target audiences and enhance the overall impact of marketing campaigns
- Confident written and verbal communication skills
- Fluent in English both oral and written.
- Strong organizational and time-management skills.
- Creative mindset with the ability to generate innovative ideas.
- Experience with Adobe suite
- Proficiency with editing tools such as Canva, CapCut, Lightroom, Photoshop, and Illustrator.
Skills & Competencies
- Ability to think outside the box and produce unique content.
- Attention to detail, ensuring content is accurate and error-free.
- Ability to quickly adapt to changing priorities and work in a fast-paced environment.
- Excellent relationship building & self-awareness.
- Ability to multitask with good prioritization and work without oversight
- Strong communications (oral and written) and presentation skills.
- Tenacious, positive, proactive (self-starter)
- Ability to build strong relationships in virtual and remote cross-functional teams.
Other:
- In-depth knowledge of Microsoft 365 or Google Workspace
- Comprehensive understanding of impactful marketing tactics
- Willing to travel up to 10%-20%, to understand stakeholder needs and build network.
We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.
Visit IFF.com/careers/workplace-diversity-and-inclusion to learn more
